prospect.created

Event: prospect.created

The prospect.created event is sent when InboundIQ converts a lead into a prospect.

InboundIQ continuously runs outreach sequences on your leads. When our system detects an interested reply (for example, a positive response, a demo request, or clear buying intent), the underlying lead is promoted to a prospect and this webhook is triggered.

Use this event to:

Create or update a prospect record in your own system.

Notify your users that a new interested prospect has been generated.

Trigger internal workflows such as assigning the prospect to a sales rep or starting a follow up sequence inside your product.

{
  "id": "evt_d6f7a4c2-9c2b-4f12-a812-4a9b4d9e1c3b",
  "type": "prospect.created",
  "createdAt": "2025-12-09T10:24:31.123Z",
  "data": {
    "userId": "your-user-id-123",
    "website": "https://exmaple.com"
    "prospect": {
      "id": "pros_7a3f9b1e-8a52-4b14-9e25-09e5f932b7c1",
      "firstName": "Jane",
      "lastName": "Doe",
      "email": "jane.doe@acme.com",
      "jobTitle": "Head of Growth",
      "companyName": "ACME Inc",
      "companyDomain": "acme.com",
      "websiteUrl": "https://acme.com",
      "country": "US",
      "city": "San Francisco",
      "timezone": "America/Los_Angeles",
      "score": 87,
      "source": "outreach_reply",
      "tags": ["high-intent", "demo-request"],
      "createdAt": "2025-12-09T10:24:30.456Z"
    },
    "reply": {
      "id": "msg_3a1b9e2c-4f6d-4e27-b671-59d3e4b8c912",
      "direction": "inbound",
      "channel": "email",
      "subject": "Re: Quick question about lead gen",
      "body_preview": "Hi, this looks interesting. Can we schedule a demo next week?",
      "body_html": "<p>Hi, this looks interesting.</p><p>Can we schedule a demo next week?</p><p>Best Regards<br/>John Doe</p>",
      "from_email": "jane.doe@acme.com",
      "received_at": "2025-12-09T10:24:28.000Z",
      "thread_id": "thread_8c7f8162-9fe1-4c9d-9cf8-31b8d1150af3",
      "intent_label": "interested",
      "intent_confidence": 0.94
    }
  }
}